
Which are the basic questions to well describe an artwork? There are
guidelines that can help you fully describe, an artwork you saw for the
first time?
Using this exercise here, you can analyze almost any kind of artwork, from basic to a full description.
Thank me later.
What is it? Is it a painting, design, a sculpture or
something else? is it more than one thing? What is the function of the
item? How is it been made? What has it been made from?
Use the following formal elements to describe it:
Line -are the lines in the piece straight or curved?
Value -How much contrast is there between light and dark?
Shape -Is it organic or geometric?
Form -Is is three-dimensional?
Space - How much space does it occupy?
Colour - Is the colour tonal or contrasting?
Texture - What texture does it have?
Pattern - Are elements within the piece repeated in any way?
How have the above elements been used to suggests the following principles in the work?
- Balance
- Contrast
- Movements
- Emphasis
- Composition
- Proportions
- Scale
- Perspective
Who is the artist/designer/maker? Is it like their other work? Was the artist/designer famous when s/he executed it?
Where, when and why was it made?
What was going on in that country at that time?
What are the social/economic influences?
Who paid for/commissioned / will buy the work?
Where is it now? How did it get there?
Do
you appreciate what the artist/designer/maker has tried to do? Do you
like or dislike the item? Why? What does it make you feel?
What could it link to? Does/could the work influence your practice? How?
To exercise this Half term, Jo & Caroline give us some examples
of artworks to describe, using this long guideline list, here are the
artworks:
Costume worn
by Sir Alec Guiness
as Obi-wan Kenobi in 'Star Wars' 1977

Kimono, 1937, Japan. Museum no. FE.2-2005.
Victoria and Albert Museum, London

Milligan Beaumont, CSM

"Please do not use smartphones
while walking", July 2017.
Offset printed on paper
Yumiko Yokoyama
(art director)
& Takahiro Kadowaki
(Illustrator) for the Seibu Railway,
Dentsu Inc. Tokio
Bjork wearing Alexander
McQueen on
"Homogenic" album cover
1997
Kim Kardashian-West 'SKIMS' shapewear
For the exercise I have chosen the artwork for the Seibu Railway, by Yumiko Yokoyama & Takahiro Kadowaki:
"Please do not use smartphones while walking"
Now replying in my mind the questions of
the guideline, I will try my best to fully describe the artwork above.
(I will use the ones that I can apply for the artwork on focus)
"Please do not use smartphones while walking"
It's an artwork Offset printed on paper, part of series of posters for the
Seibu Railway, by the company Dentsu Inc. Tokio.
Made by the art director Yumiko Yokoyama and the illustrator
Takahiro Kadowaki, with the function of sending a humoristic message,
about how to be a well-behaved commuter on a train.
‘Please do not rush onto trains’, March 2017.
‘Please do not use smartphones while walking’, July 2017.
‘Please consider others when moving bulky luggage’, October 2017.
When we said the artwork it's an "Offset printed" on paper, what do we mean with offset?
It's called offset because the ink is not transferred directly onto
the paper. Offset printing technology uses plates, of aluminum, which
are used to transfer an image onto a rubber "blanket", and then rolling
that image onto a sheet of paper.
Offset printing provides accurate color reproduction, and a crisp, clean professional looking printing.
The display includes original ukiyo-e prints which depict some of the artistic influences that inspired the posters.
The word ukiyo refers to the world of common people and e means "picture." Thus when ukiyo-e
first emerged in the late sixteenth century, it usually depicted
everyday life in the city of Kyoto. In the eighteenth century, ukiyo-e became a popular art form, thanks to advances in woodblock printing techniques.
The lines in this artwork are clean and neat, with straight lines
that follow the shapes of architecture and machinery; meanwhile, they
become soft and curved for the human figures in the space.
In the space framed in this work the contrast, it's faded, this can
be recognized by the almost absence of shadows, and shades of colours.
The colors of the dresses, for example, are matte looking and same for
carnage. The light is anyway well balanced between bright whites and
pitch-blacks.
The composition of the opera is mostly organic, with a human group centering with a natural look and a delicate appearance.
The background instead, has a mix of geometric shapes with clear
edges, the train station it's full of geometric shapes made by humans.
We had said that the artwork has a faded vibe, because of its absence
of shadow. We can say, as well, that because of that the opera achieved
a bidimensional look, but by the way, it's a common appearance in
oriental art.
The color's faded and tonal, tonal
Colors are different shades of colors of the same main color group,
basically. The colors in the background are faded but realistic: the
architecture, the floor, the train follows real color and reminds of
instructional illustrations from manual books. Meanwhile, the colors of
the main components are striking matte with a prevalence of tonal
colors: the blue-green/ blue/violet dress of the figure at the bottom,
the orange/red-orange/red-violet and then violet/blue of the lady next
are all examples of this.

The illustration has a rich range of exquisite pattern elements in the
composition, one or more for each dress of the figures drew.
The figure at the bottom left with the
honeycomb pattern with a striking blue, the figure next with the
psychedelic violet pattern. The central figure, the most important,
rocks three different patterns, two florals and a geometric one.
The composition's a traditional triangle
composition (used often on religious artworks) with the important figure
at the center and the other two at the bottom. It will look slightly
unbalanced with the figure of the train arriving, but the bunch of
figures on the back of the opposite side, re-imbalances the weight
distribution.
Emphasis is used in art to attract the
viewer's attention to a particular area or object. This is typically the
focal point or main subject of the artwork. For instance, in a portrait
painting, the artist usually wants you to see the person's face first.
They will use techniques such as color, contrast, and placement to make
sure that this area is where your eye is attracted to first.
The Emphasis here it's given by the
placement of the figures, the one in the center and the others around,
but as well by the fusion of the style of the traditional ukiyo-e
style and the traditional dress with the anachronistic elements of the
modern train, the architectural design and the smartphone placement in
the center area.
The illustration could look flat because
of the absence of shadows, but even without them, the opera it's rich in
movements, all acted by the numerous figures on front and background,
bumping, moving and mimic gestures.
This Illustration has been made by the art director Yumiko Yokoyama and the Illustrator Takahiro Kadowaki.
In 2016, Seibu Railway released a
series of posters, which is displayed inside its trains and on
platforms. An instant hit, they have become so popular, they have made
their way abroad.

Drawn by illustrator Takahiro
Hidowaki, the posters depict ukiyo-e-like manga in modern-day situations
to entice passengers to be considerate of their fellow train commuters.

The Edo-era inspired pictures are
humorous and beautifully drawn, and have become a hit with people
visiting Japan. When the posters came out, foreign passengers even
inquired if it was possible to buy some of the posters as merchandise.
With more people noticing, the
posters have now also become a hit abroad. As recently as March 20-22,
2019, the Victoria and Albert Museum in London exhibited the posters in
an effort to showcase the harmony between the traditional and the
modern.

A company in Taiwan has also found another use for the posters — putting them in Japanese language textbooks.

The person who came up with this
stroke of marketing brilliance was Konomi Yamamoto, who works in the
Customer Service section of Seibu Railway. When asked about the success
of his idea, he simply commented: “I was trying to entice foreign
tourists.”

I really loved and appreciate what the illustrator and the art director
have tried to made, between the pictures given to me, this illustration
stiked my attention immediately. I really like the style the fusion of
new and ancient/traditional, it made me feel uneasy at first and excited
at last, I loved the explosion of patterns and the beautiful shapes of
the dresses. The link to the traditional way of illustration it's
evident and craftly made.
I will love to mix and match patterns
together so well and to shape them into clothing so gracefully. The
clarity of the lines and the according of colours is it exquisite. I
would like to approach some of the styles without falling into cultural
appropriation! I would like to apply matte/faded colours properly for
example!...and use a cleaner drawing line!
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